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Business 113: Principles of Marketing

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Your Assignment

Student in the online BUS 113 class must write a comprehensive summary of a current marketing article and discuss how the article illustrates ideas from Principles of Marketing. Articles should be from a business-trade publication and should be less than six months old. This guide will direct you to resources to find an appropriate article.

Recommended Journals

Links to full-text articles from recommended journals. On the right side of the journal page, you can "search within this publication" for a topic or browse by date.

Search Business Source Elite

Business Source Elite provides access to reliable, full-text business journals. Limit your search to full-text. After you search, use the date limits on the left to focus on articles from the last 6 months.

Articles Search Help

Business database

Business Source Elite is the best place to search for business information

Accessing databases from off-campus

From off-campus, log-in to the databases using your TIU username and password. This is what you use to log into your Trinity email, myTIU, and Moodle. If you need help with your password, contact IT.

Searching Multiple Databases

Search multiple databases at one time. Check the "Full Text" box to limit to online articles.

Requesting articles

If an article is not available full-text online, you can request it through WorldShare. The Interlibrary Loan department will either scan in the article from our print collection, or request it from another library. A PDF version of the article will be sent to your Trinity email. See instructions for requesting through WorldShare.

Writing Helps

APA Basics tutorial

Basics of APA citation

APA is the citation style used by students and writers in business. When writing your paper, use in-text citations with the author's last name, publication year and page number: (Miller, 2012, p. 83). At the end of your paper, include a Reference list with full citations.

Book example:
Calfee, R. C., & Valencia, R. R. (1991). APA guide to publication. Washington, DC: American Psychological Association.

Article example:
Harlow, H. F. (1983). Fundamentals for preparing psychology journal articles. Journal of Psychology, 55, 893-896.

Use the resources below to get more help with APA format and citing specific resources.

APA citation guides

The Thrive Center

The Thrive Center (formerly the USSC) helps  students with their academic and writing needs. You will need to schedule an appointment with a tutor. You can call the Thrive Center at (847) 317-8193 or email them at thrive@tiu.edu.

Zotero

Zotero is a free bibliographic management program that one can use with any of these three browsers: Firefox, Chrome, or Safari. It allows one to download references from TrinCat, I-Share, WorldCat, and most of our databases, including ATLA, Academic Search Premier, and PsycInfo. After downloading references, Zotero can be used with its corresponding Microsoft Word (or Open Office counterpart) plugin to create parenthetical references/footnotes and bibliographies in many different citation styles. See our page here for help with Zotero.

Distance Students

Overview of distance student services

The library provides access to thousands of online resources for distance students:

  • Search and read the full-text of ebooks.
  • Consult online reference books, including Bible dictionaries, commentaries, lexicons and atlases.
  • Search in over 60 different subject databases for journal articles on your topic.
  • Use online media, including audiobooks, streaming videos and music.

The library will also provide access to printed books and journals

  • You can request scans of journal article and sections of books from Trinity's library and libraries around the world. This means you can access nearly any journal article you need.
  • Use local theological libraries that participate in Atla reciprocal borrowing.
  • If you are unable to access a print book at a nearby library, the Rolfing library will mail you a book.

 

Accessing databases from off-campus

From off-campus, log-in to the databases using your TIU username and password. (This is what you use to log into your Trinity email, myTIU, and Moodle.)

If you need help with your password, contact IT.

Distance Access Tutorial