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Business 113: Principles of Marketing

Your Assignment

Student in the online BUS 113 class must write a comprehensive summary of a current marketing article and discuss how the article illustrates ideas from Principles of Marketing. Articles should be from a business-trade publication and should be less than six months old. This guide will direct you to resources to find an appropriate article.

Recommended Journals

Links to full-text articles from recommended journals. On the right side of the journal page, you can "search within this publication" for a topic or browse by date.

Search Business Source Elite

Business Source Elite provides access to reliable, full-text business journals. Limit your search to full-text. After you search, use the date limits on the left to focus on articles from the last 6 months.